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MTV has really been the deciding media force of popular youth culture, right from its inception. The network has captured the hearts (and wallets) of millions of youngsters by a steady stream of music videos and calculated wackiness. It has successfully built their tiny American cable channel into a global youth culture empire. MTV is now available nearly anywhere there’s a cable hookup, which can be seen in 330 million households in 140 countries. While globalization can unify countries and create common ties between them, it can also homogenize the world, trading any impression of cultural heritage for a shared interest. A survey comes out with the belief that MTV is “a place where the audience is entertained by commodities, where selling is mingled with amusement.” My straight sentence can be as; MTV puts the viewer into a sort of passive consumer fantasy world, where audiences are watching pure advertisement disguised as entertainment.
Globalization has influenced almost every aspect of life in almost every nation. It started in India in 1991. One of the most influential changes came with the introduction of fast food restaurants like McDonald’s into foreign countries. Talking about culture and McDonald's is a great challenge. People of metros in a country like India are vehemently running after McDonald’s. I can’t say at all as, there is no culture in McDonald's, except "junk" food. It maybe too greasy and maybe bringing high cholesterol, but youths find it’s a matter of vanity to spend time with their blloved with a cup of coffee. But, its true that all around the world, in every place you will find a McDonald's, (McDonald's currently operates more than 30,000 restaurants in more than 120 countries) you will find signs, symbols of the culture of that place, mixed up with the culture of McDonald's. And that, represents the culture of the world, isn't that great?
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