Mass Media or Class Media ?

The mainstream media characteristically skew their portrayals of economic classes towards the white middle and upper classes, with all their privileges. They hardly represent the interests or perspectives of working-classes. Mission of media is to entertain and educate people with all those happenings of the globe. But Mass media somewhere lost its mission and turned as a true profession. Mass media is getting to much topical too. When a media outlet is forced to cover national and international news, it cannot address numerous interesting local stories.


Mass media is a media of large audience. It may be as broadcast media as television and radio, or print media, like newspapers and magazines and Internet media. But nowadays it is becoming a class media. It is fetching its interest to a segment of people. As magazine journalism is concentrated to what extend that simply beyond our imagination. Internet is a media of literates whereas Newspaper demands a systematic and sophisticated knowledge for better understanding. In such a condition as TV – the audio- Visual Media is working like fatalist for less educated people. A serious lack of quality programme makes this Cool Media not only chilled but also torpid. On the verge of dying Traditional Folk Media should be awakened to convey social message to the rural masses.