Tuesday, September 28, 2010

International conflicts and the mass media


Understanding the interactions between mass media and international conflicts is crucial. Mass media as the television, radio, newspapers and magazines often present skewed pictures of international conflicts. Electronic media have just a few minutes of air time to present complex issues. Coverage of international news by the national dailies is a great matter of concern in today’s world.  The relationships between media and international conflicts are manifold. There may be many reasons, at times reporters may have only limited access to information. Inadequate presentations can be due to the lack of clarity in the international conflict itself. Day-by-day the exposure of complex events often misses the broader context simply because of the limits of the press and media. One-sided coverage of a particular conflict, often necessitated due to time or circumstances, can shade, alter or misrepresent. Aware of the importance of mass media and the press, participants in international conflicts often attempt to manipulate news coverage. The placement of stories and visuals associated are need to be more attactive to influence readers' and viewers' opinions. The flow and structure of international news are thus the most important factor in shaping the real picture of the world in our mind. Scientific study of the flow and structure of international news are conducted to know the actual image of the earth. Galtung and Holmboe Ruge published a theory of international news in In 1965, which has proved to be seminal.

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